With Love, Spring

Collaborative submission for Glimpse Collective’s brief. This project asked for a series of billboards that promote Spring’s “launch”, attempting to cheer up the audience from Winter’s gloom.

Our team’s response personified Spring as a cheerful friend that sends the reader postcards with handwritten poems. Each billboard is a postcard that highlights a different activity that promotes connection with Spring.

We decided to abandon the modern expectation of how a billboard looks like nowadays, and made something that looks distinctly human by using handmade illustrations and a genuinely handwritten font.